Voices on the Karabakh conflict - Yalchin Mammadov: Why young Azerbaijanis are disappointed at the West's approach

As part of its long-standing commitment to promote dialogue and better understanding among the people of the South Caucasus, commonspace.eu continues to offer a platform for Armenian and Azerbaijani thinkers, activists and opinion shapers to present their perspectives on the Karabakh conflict and its resolution.

In this article, Yalchin Mammadov discusses the perceptions of young Azerbaijanis on the Western attitude towards the ongoing conflict.

Views and opinions expressed are those of the author, and not necessarily those of commonspace.eu or its partners.

For many young people in Azerbaijan the last few weeks have been the moment they encountered the realities of war, and also the moment they became acutely aware  of the global community's attitude towards their country and culture.

On 27 September 2020, Armenia and Azerbaijan resumed the Karabakh war that was put on hold in 1994. Although the war is the same, its methods, resources deployed to it, and particularly actors, are considerably different. At stake are not only human lives and the fate of these historical lands claimed by both sides, but also the confidence and hope that the younger generation place in Western political values and culture.

On both sides, for many of those involved in military operations or intense information war today, the memory of past active confrontation is largely limited to the "four-days war" of 2016 and the July 2020 clashes in the border towns of Tovuz/Tavush. For many young people in Azerbaijan this has been the moment they re-discovered the realities of war, and also the moment they became acutely aware  of the global community's attitude towards their country and culture.

Many opinion leaders in Azerbaijan claim that the most important facts that underpin the Azerbaijan's viewpoints are overlooked by the global media. They denounce the indulgence of the international community towards Armenia's continued occupation of part of Azerbaijani territory and the existance  of 800,000 internally displaced persons (IDPs) forced to leave Karabakh between 1991 and 1993. The younger generation's disappointment is even more noticeable, given their high  regard for the West, and subsequent expectations of what comes from it.

The West is generally associated with progress and even the Azerbaijani ruling elite exploits the "European" element abundantly in its identity-building and nation-branding discourse. European aspirations became part of the national narrative among Azerbaijani intellectuals in the late 19th and early 20th centuries. Europe is often presented in the progressive discourse of civil society as an identity solution and not as a historical identity. As an example, the op-ed "Europe and Us" by the writer Rafiq Tağı, which provoked lively debates in Azerbaijan and beyond its borders because of its anti-Islamic character[1], denounces the obscurantism of the Muslim East and claims that belonging to the East adds nothing to the value system of Azerbaijanis[2].

In post-soviet Azerbaijan this tendency has grown at the expense of competing cultural poles. The pro-independence movement of the 1980s and 1990s in Azerbaijan flourished on an anti-Russian rhetoric, which dominated the entire post-soviet period. This was reinforced by the killing of civilians in Baku by the Soviet army on 19-20 January 1990, as well as Russia's political and military support to Armenia during the "First Karabakh War" in the early 1990s. In addition, the attractiveness of Russian cultural soft power waned once it came in competition with the now accessible Western world.

Among the alternative cultural alternative epicenters, the Muslim world and the Far East are not as popular among young Azeris as Western culture:  the Muslim world does not represent any modernity or propose any viable model for Azerbaijanis, and the Far East is poorly promoted among the young people of Azerbaijan . Although the Turkish model used to be very popular in the 1990's and 2000's, it is no longer a great source of inspiration in Azerbaijan either despite the intense feeling of cultural proximity.

Consequently, the West has been enjoying the luxury of cultural lodestar for the younger generation of Azeris for the past three decades. However, the "New Karabakh war" had a shock effect on this very generation who espouse liberal values inspired by the West. Declarations of European leaders in favour of Armenia, celebrities supporting puppet separatist regime in Karabakh and the Western media outlets covering the conflict through the prism of a £clash of civilisations", among others,  clearly disappoint them.  This disappointment is noticeable when one analyses the social media activity of young opinion leaders.

For the older generation this disappointment is not entirely new. Western newspapers' one-sided coverage of the conflict in 1990's was not much different from that of today. This is well-evidenced in the historical archives, where the pro-Azerbaijan voices remain inaudible. This had already caused disappointment among the older generation who were fighting for both independence from the USSR and against Armenian occupation of Karabakh. One should bear in mind that the vast movement of protests in the early 1990's was pro-Western, subsequently quickly replaced with a feeling of abandonment. Something similar is happening now.

Western media outlets' and political actors' strong pro-Armenian positions may have serious consequences in the longer perspective. Growing anti-Western sentiments may damage the appeal of Western public and private actors in the eyes of Azeris, especially among the secular and well-educated part of the population. Once the on-going military operations stop, the West might realise that it is no longer perceived as an honest broker or the promoter of liberal values. Positive signals and initiatives coming from their side, which have indeed been the case throughout the past decades, might be immediately rejected or easily classified as hostile to interests of the population of Azerbaijan.

To avoid such a bleak outcome, Western political and opinion leaders, including mass media, should do two things: Firstly, politicians across Europe and North America should resist the dangerous and irresponsible electoralist temptation of framing this conflict as a "clash of civilisations". Azerbaijan is a multi-ethnic and multi-religious nation and the war it fights is not driven either by religious beliefs or ethnic animosity. Azeris see it as a classical war against the foreign aggressor. Secondly, the West should espouse the role of a genuinely neutral, honest and solution-oriented broker. It should demonstrate its willingness to assist the sides in finding a peaceful resolution of the conflict and act on it. Only this way can the West hope to maintain its soft power in Azerbaijan and its cultural, political and institutional appeal among young Azeris. Old ways won't cut it anymore, something has got to give.

Notes

[1] HARASZTI, Miklos. « In God's Name ». Index on Censorship 38, no 2 (1 mai 2009): p.111

[2]  Article accessed on 8 October 2020 - It is important to note that Rafiq Tağı was imprisoned for "incitement to hatred" and murdered following the fatwa of an Iranian ayatollah after his release from prison: "Journalist critical of Islam dies four days after being stabbed by attacker", Reporters Without Borders, November 23, 2011 - Updated on January 20, 2016, accessed on 8 October 2020

Source: Yalchin Mammadov is a PhD candidate in political science at Université Libre de Bruxelles.

photo: Young Azerbaijanis admiring the Baku skyline (picture Delaram Bayat on Unsplash)

 

Related articles

Editor's choice
News
Russia adds pressure on Armenia ahead of key elections; recalls Ambassador in Yerevan for consultations

Russia adds pressure on Armenia ahead of key elections; recalls Ambassador in Yerevan for consultations

Ahead of key parliamentary elections,scheduled to be held in Armenia on Sunday, 7 June, Russia continues to attempt to put pressure on the Armenian Government led by prime minister Nikol Pashinyan. On 30 May, Russia recalled its Ambassador to Yerevan for consultations. A terse statement, published on the website of the Russian Foreign Ministry, said, "The Ambassador of the Russian Federation to the Republic of Armenia , S.P. Kopyrkin, has been summoned to Moscow for consultations in connection with the steps taken by the Armenian leadership to move closer to the European Union, which are detrimental to cooperation within the EAEU." This followed a statement issued the day before, by the leaders of the Eurasian Economic Union (EAEU) that challenges the Armenian trajectory towards approximating to the European Union. Vladimir Putin is undertood to have personally pushed the other four EAEU leaders to issue the statement, which said: "Taking into account the significant risks to the economic security of the member states of the Eurasian Economic Union (hereinafter referred to as the Union) arising in connection with the preparation of the Republic of Armenia for accession to the European Union, as well as the need to prevent the associated damage to the member states of the Union: decided that the members of the Eurasian Intergovernmental Council from the Republic of Belarus, the Republic of Kazakhstan, the Kyrgyz Republic and the Russian Federation will report at the next meeting of the Supreme Eurasian Economic Council in December 2026 on the possible consequences of the suspension of the Treaty on the Eurasian Economic Union with respect to the Republic of Armenia. We share the position on the need to hold a national referendum in the Republic of Armenia as soon as possible on joining the European Union or continuing to be part of the Eurasian Economic Union."
Editor's choice
News
The leaders of the states of the Eurasian Economic Union issued a tough statement warning fellow-member state Armenia of the consequences of its desire to join the European Union.

The leaders of the states of the Eurasian Economic Union issued a tough statement warning fellow-member state Armenia of the consequences of its desire to join the European Union.

The leaders of the states of the Eurasian Economic Union (EEAS) issued a tough statement warning fellow-member state Armenia of the consequences of its desire to join the European Union. The stark, sharply worded,  warning, comes days before crucial parliamentary elections in Armenia, scheduled for 7 June. The full statement said, “We, the Presidents of the Republic of Belarus, the Republic of Kazakhstan, the Kyrgyz Republic and the Russian Federation, Taking into account the actions of the Republic of Armenia aimed at joining the European Union, including the approval in 2025 by the National Assembly of the Republic of Armenia and the signing by the President of the Republic of Armenia of the Law of the Republic of Armenia "On the Start of the Process of Accession of the Republic of Armenia to the European Union", as well as the confirmation by the European Union of the European aspirations of the Government of the Republic of Armenia, expressed in the joint declaration following the first Armenia-European Union summit, adopted on 5 May 2026, Taking into account the significant risks to the economic security of the member states of the Eurasian Economic Union (hereinafter referred to as the Union) arising in connection with the preparation of the Republic of Armenia for accession to the European Union, as well as the need to prevent the associated damage to the member states of the Union: decided that the members of the Eurasian Intergovernmental Council from the Republic of Belarus, the Republic of Kazakhstan, the Kyrgyz Republic and the Russian Federation will report at the next meeting of the Supreme Eurasian Economic Council in December 2026 on the possible consequences of the suspension of the Treaty on the Eurasian Economic Union with respect to the Republic of Armenia. We share the position on the need to hold a national referendum in the Republic of Armenia as soon as possible on joining the European Union or continuing to be part of the Eurasian Economic Union. Astana, May 29, 2026” A meeting of the Supreme Eurasian Economic Council was held in Astana, Kazakhstan, on May 29, 2026. The meeting of the Supreme Eurasian Economic Council in a restricted format was attended by Russian President Vladimir Putin, Belarusian President Alexander Lukashenko , Kazakh President Kassym-Jomart Tokayev , Kyrgyz President Sadyr Japarov , Armenian Deputy Prime Minister Mher Grigoryan, and Chairman of the Board of the Eurasian Economic Commission Bakytzhan Sagintayev. From the Russian side, the meeting was also attended by Deputy Prime Minister and member of the Council of the Eurasian Economic Commission Alexey Overchuk and Presidential Aide Yury Ushakov . The heads of delegations from EAEU observer states, including President of Uzbekistan Shavkat Mirziyoyev , Vice President of Cuba Salvador Valdés Mesa, Minister of Industry, Mines, and Trade of Iran Mohammad Atabak, and CIS Secretary General Sergei Lebedev, joined the expanded meeting . Following the meeting of the Supreme Eurasian Economic Council, a number of documents were signed .

Popular

Editor's choice
Interview
Thursday Interview: Murad Muradov

Thursday Interview: Murad Muradov

Today, commonspace.eu starts a new regular weekly series. THURSDAY INTERVIEW, conducted by Lauri Nikulainen, will host  persons who are thinkers, opinion shapers, and implementors in their countries and spheres. We start the series with an interview with Murad Muradov, a leading person in Azerbaijan's think tank community. He is also the first co-chair of the Action Committee for a new Armenian-Azerbaijani Dialogue. Last September he made history by being the first Azerbaijani civil society activist to visit Armenia after the 44 day war, and the start of the peace process. Speaking about this visit Murad Muradov said: "My experience was largely positive. My negative expectations luckily didn’t play out. The discussions were respectful, the panel format bringing together experts from Armenia, Azerbaijan, and Turkey was particularly valuable during the NATO Rose-Roth Seminar in Yerevan, and media coverage, while varied in tone, remained largely constructive. Some media outlets though attempted to represent me as more of a government mouthpiece than an independent expert, which was totally misleading.  Overall, I see these initiatives as important steps in rebuilding trust and normalising professional engagement. The fact that soon a larger Azerbaijani civil society visits to Armenia followed, reinforces the sense that this process is moving in the right direction." (click the image to read the interview in full)